Best SaaS Startup Metrics Resources
Last updated — October 2021
A curated collection of the best startup metrics resources mostly focused on SaaS:
You can find a curated list of the best SaaS startup finance resources here
Table of Contents
SaaS Metrics Definitions | By Joel York, founder & CEO of Markodojo
Finance Glossary | By Baremetrics
The Ultimate SaaS Metrics Cheat Sheet | By ChartMogul
23 SaaS metrics for fundraising + optimization | By Intercom
KPIs vs Metrics | By databox
Metrics
The SaaS Metrics That Matter |October 2021 | By David Sacks and Ethan Ruby
The Key Metrics / Key Driver for Saas Success | By David Skok VC at Matrix Partners
The Ultimate SaaS Metrics Cheat Sheet | By Nick Franklin from ChartMogul
SaaS Growth + Marketing + Sales + Customer Success Metrics | By Cobloom
16 Key Startup Metrics| By Andreessen Horowitz
16 Business and Financial Startup Metrics| By Andreessen Horowitz
SaaS Metrics and Key Drivers | By David Skok, Serial Entrepreneur turned VC
SaaS Metrics — A Detailed Guide to Measuring and Improving what Matters ++ SaaS Metrics — Detailed Definitions ++ The Key Drivers for SaaS Success ++ 12 Key Levers of SaaS Success
Marketing 101 + Payback period, CAC and lifetime value explained (Video) | By Elizabeth Yin VC
Financial Metrics (Detailed Explanation | By Aron Susman, VP Finance & Zachariah Reitano, CEO of ro
Simple E-commerce Financial Model | By Alex Taussig VC at Lightspeed
The CFO’s guide to SaaS business metrics | By Typeform CFO
The five accounting metrics for cloud companies | By VC Byron Deeter
Six Key Metrics as part of a Value Driver Framework | via OpenView
Startup’s 10 Most Important Metrics | By Tomasz Tunguz VC at redpoint
SaaS Startup Key Metrics Template | By Tomasz Tunguz VC at redpoint
The 6 Key Marketing Metrics Your CEO Actually Cares About | By Sophia Bernazzani Senior Marketing Manager at Hubspot
A KPI dashboard for early-stage SaaS startups | By Christoph Janz from Point Nine Capital
SaaS Cohort Analysis | By Christoph Janz from Point Nine Capital
Accounting for User Growth | By Jonathan Hsu from Social Capital
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Unit Economics
A crash course in unit economics | By VC Ha Nguyen
What Are Unit Economics and Why Are They Important | By Lighter Capital
Understanding Unit Economics, CAC and Churn are critical to avoid BlitzFail |
By David Sacks — VC, Previously founder/CEO of Yammer and COO of PayPal
How to Calculate Unit Economics for Your Business | By MasterClass
Customer Acquisition Cost (CAC)
The Ultimate Guide to Calculating, Understanding, and Improving CAC| By Sophia Bernazzani Senior Marketing Manager at Hubspot
Importance of the Lifetime Value / Cost of Customer Acquisition (LTV/CAC) ratio | By Tomasz Tunguz VC at redpoint
Payback Time SaaS Metric — Crash Course | By Christopher ODonnell SVP Product at Hubspot
How To (Actually) Calculate CAC (Template Included)| By Brian Balfour (ex-VP Growth at Hubspot)
General overview
https://versionone.vc/so-you-just-raised-your-a-round-now-what/
https://bhq.webflow.io/posts/determining-ltv-cac-in-the-age-of-land-expand?
https://techcrunch.com/2019/02/26/measuring-and-benchmarking-the-four-vital-signs-of-saas/
CAC
https://www.intercom.com/blog/what-is-customer-acquisition-cost/?
Payback period
https://www.intercom.com/blog/the-power-of-payback-periods-in-online-advertising/
How public SaaS companies report churn
http://christophjanz.blogspot.ca/2017/12/how-public-saas-companies-report-churn.html?m=1
What should your LTV:CAC ratio be? — BHQ Blog
https://blog.benchmarkhq.io/2019/05/03/what-should-your-ltvcac-ratio-be/
Unit Economics
https://www.slideshare.net/MartinJSteinmann/unit-economics-example-for-b2b-saas-company
https://medium.com/@MBGilroy/early-stage-saas-unit-economics-596c90af23e6
https://a16z.com/tag/unit-economics/
https://medium.com/swlh/unit-economics-is-growth-the-ultimate-goal-of-a-startup-b319df9c45f
Quantifiable growth, or “growth economics” matter
https://medium.com/swlh/mastering-growth-economics-what-100m-startups-do-differently-aee83af97788
https://kellblog.com/2016/03/17/cac-payback-period-the-most-misunderstood-saas-metric/
CAC — How To (Actually) Calculate CAC
https://andrewchen.co/how-to-actually-calculate-cac/
https://www.cobloom.com/blog/saas-metrics
http://updata.com/wp-content/uploads/2017/01/Updata-Partners-SaaS-Metrics-Framework.pdf
https://www.linkedin.com/pulse/attending-saastr-what-you-should-know-now-saas-tim-mccormick
http://bit.ly/2kR7y72 | New
http://www.newbreedmarketing.com/blog/best-slide-decks-for-saas
http://updata.com/insights/saas-metrics-framework/?
A Crash Course in @HubSpot ‘s Favorite #SaaS #Metric | “Payback Period” | http://t.co/yEZuXZED9x |By @markitecht cc @chrija @Nick_Franklin
http://www.forentrepreneurs.com/2014-saas-survey-2/?utm_medium=social&utm_source=twitter
http://www.forentrepreneurs.com/saas-metrics-2-definitions-2/
http://blog.profitwell.com/understanding-saas-accounting-saas-bookings-saas-revenue-saas-collections
https://blog.chartmogul.com/2015/10/actionable-saas-metrics-customer-churn-rate/
http://growthhackers.com/posts/the-10-most-important-metrics-in-a-startups-financial-statements
Calculating LTV
http://growthhackers.com/articles/the-complete-saas-guide-to-calculating-and-optimizing-lifetime-value-ltv
Cohort Analysis
http://www.looker.com/blog/flexible-agile-cohort-analysis
Cohort analysis or Dollar net retention, both measures are fantastic at understanding the health of your #SaaS busines
https://medium.com/@sammyabdullah/measuring-saas-health-4d1c2aa64318
Top 10 Financial Metrics
http://tomtunguz.com/ten-financial-metrics/?
A comprehensive guide to SaaS finance (bookings vs. revenue)
http://blog.profitwell.com/understanding-saas-accounting-saas-bookings-saas-revenue-saas-collections?
Booking vs revenue vs billing
http://blog.saasmetrics.co/bookings-vs-revenues-vs-billings/
KPI
What are KPIs | By GitLab
